Niche Fused Magnesia, Hull

//Niche Fused Magnesia, Hull

Niche Fused Magnesia Limited was recently purchased by a US company and has been making its products in Hull Since 1958, under many names such as Electro Furnace Products, UCM Magnesia, Imerys and now NICHE.

True to its name, Niche manufactures fused magnesium oxide for use in heating elements for as ovens, dishwashers and coffee machines in the home plus, industrial, automotive and refractory applications for furnaces, kilns, incinerators, and reactors.

The company runs a 24/7 operation, employing 68 people and as the only producer of fused magnesia left in Europe, it exports 97% of its products globally across the Continent, USA, Canada, China, India, Japan, Thailand, South Korea, Australia, New Zealand and Ukraine.

The team is currently preparing to launch the new brand and required promotional items for customers and staff to boost the new name and brand.


Daniel Selkirk is the Managing Director of Niche Fused Magnesia. He says:

“I had a good idea of the types of products we wanted and with help and advice from The Promotion Company we decided to order contour pens, Sparta mugs, 4in1 LED charging cables, A4 notepads and espresso cups.”

“We were all very impressed with the service we received from The Promotion Company who had been recommended to us by a friend. As a global firm based in Hull we always like to buy local where we can, so I am pleased to support a family-run business from Hull.”

“Initial feedback about the items has been very good and the products have been well received by our customers.”

“The order process is simple, straightforward and Angela and her team are very friendly and professional. We will no doubt be ordering fresh supplies in the future and I will also be happy to recommend TPC to my contacts who are looking for branded merchandise.”

Angela Oldroyd, Director of The Promotion Company says:

“We always enjoy working with companies who operate within niche markets, in order to strengthen a brand and deliver a positive message. Niche Fused Magnesia had chosen some top quality items to represent the company amongst current and potential clients.”

To enquire about suitable items for your business, please contact us via either calling 01482 222227 or [email protected].