Festival ponchos spread message around the globe
As sponsors of Beverley Folk Festival, cbaSadofskys (cba accountants pre-merger) enquired about music festival related promotional products that would be an effective marketing tool for a firm of chartered accountants.
Knowing the market well, the team at The Promotion Company made a number of suggestions for items that festival goers could use at the festival and/or take home with them.
cbaSadofskys ordered ponchos and blue branded Americano cups to be shared at the site at the Beverley Racecourse.
The Americano cups were very popular and many people were seen with them on-site to keep their teas and coffees warm once the temperature dropped at night. The ponchos were also popular with walkers and dog owners but, because the rain held off, which was highly unusual for the Beverley Folk Festival in June, the company was left with a supply of ponchos.
After the festival, the marketing team at cbaSadofskys set up a Facebook campaign to share the ponchos with local people, which brought locals into the office on Lairgate in Beverley and in no time at all, Facebook and Twitter followers were posting their pics from around the world, posing in the pouring rain!
The following year, cba merged with Sadofskys and we repeated the order. The rain poured at the festival and the ponchos were gratefully received by the crowds as were the new multi coloured Americano cups.
It’s great to see our products travel the world, spreading the word about our clients.
Please watch this space for case studies about our vast array of promotional items and branded clothing supplies.